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It’s how San-X keeps the Rilakkuma fanbase spending, see. See, the thing about San-X and Rilakkuma is that there is a new “season” every few months, and that season comes with a deluge of new merchandise, all bearing the new designs of the new season. In this case, the “towers” are characters from the Rilakkuma IP, in their various popular costumes and poses. If they do that they’ll cause damage, and if too many enemies slip past your defences, it’s game over. Those towers then attack enemies as travel past on a pre-determined path, and your goal is to place the towers strategically enough that no enemy successfully runs through the gauntlet and reaches the other side. You have a number of “towers”, and you place them in predetermined spots on a map. Korilakkuma Tower Defense is a classic take on the once-giant genre.
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However, if Korilakkuma Tower Defense – a new free-to-play game on iOS and Android – is anything to go by, perhaps San-X and its video game partners are starting to figure this out. There have been some Rilakkuma titles too, and most of them have also struggled to turn heads. Sanrio has also historically struggled to gain much traction with video games despite there being many, many Hello Kitty games over the years. One area where both have work to do is when it comes to video games. A little like Disney has become loathe to use Mickey Mouse, Sanrio seems trapped in a space where the company refuses to take creative risks with Hello Kitty. By contrast, Hello Kitty has become a conservative and traditional highly protected brand. Rilakkuma saturation is also far more compelling in Japan (or, at least, it was the last time I was there), with far more interesting shopping, themed café, and special events going on.
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The animated Rilakkuma TV series is one of Netflix’s most beloved things. Related reading: Rilakkuma: Our generation’s Hello Kitty & Japan’s new spirit animal superstar.īut Rilakkuma is definitely pulling ahead in many hearts. It’s a real Romeo & Juliet “two houses in fair Verona”-level rivalry. Hello Kitty is the creation of the mascot company, Sanrio, Rilakkuma is the creation of the mascot company, San-X. Once the darling of Japan’s deep and beloved mascot culture, Kitty is under serious threat of being replaced by her direct rival, Rilakkuma.
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Items are sold on first come first serve basis with deposit or full payment received.įor enquiries, please email me directly at click on OLDER POSTS on the first page of the last post to see more items I have for sale.Hello Kitty faces serious competition nowadays. Local meet up for collection at seller convenience and for bulky items only.
*Please note seller will not be responsible for any lost item(s) sent via normal mail, buyer can opt to add $2.50 for registered mail.Ĭash On Delivery Within Singapore For BULKY Items : Items will be sent by mail and buyer to pay postages unless otherwise stated as FREE. Payment will be by DBS/POSB funds transfer. Payment Method Within Singapore For Items Send Via Mail :
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Many of my collection are from overseas such as Japan, Hong Kong, USA and UK thus if you see any toys that interest you and those i have extra for sale, feel free to email me at BUYERS ARE WELCOME!Īccept payment in USD and Buyers agreed to pay registered airmail postages plus handling fees. All are welcome to view my SIX Blogs on all my different collection.
Hi, I am here to share my collections of Scrump, Pooh, Rilakkuma, Korilakkuma, Kiiroitori, Mofy Bunny, Love Bunny, Kapibaransan / Capyabara and many other Japan San-x cutie toys from Kamonohashikamo to Kireizukin Seikatsu.
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